By now, most fashionistas worth their salt are familiar with Missoni, the Italian-based fashion giant known for its cutting-edge knitwear designs in a multitude of patterns and kaleidoscopic colors.
Founded by Ottavio (“Tai”) and Rosita Missoni in 1953, the company soon altered the landscape of international fashion. Missoni has long been the favorite of big- and small-screen starlets such as Demi Moore, Cameron Diaz, Sharon Stone, Nicole Kidman, and Blake Lively, just to name a few.
Tragedy in the New Year
In the New Year, the brand hogged headlines and media limelight. Unfortunately, the news was not about its world-class clothing or cutting-edge design but it was about a tragic incident as Missoni CEO, Vittorio Missoni (one of the three children of the founders) went missing after a small plane carrying Missoni, his wife, and four other people, disappeared off the coast of Venezuela. The aircraft went missing on January 4, 2013, and search teams have not recovered any wreckage of the plane, Vittorio, or any of the other passengers or crew members.
However, the show will go on. Vittorio’s sister, Angela, the brand’s current creative director, and the rest of the family have decided to go ahead with the shows and collection even as the search for the plane continues. The decision follows the family’s desire to uphold a solid display of strength and hope. Even as the mood is somber, the iconic fashion house continues to shine thanks to its innate perseverance.
Written by Alana Landa
Alana Landa is a New York based attorney who moonlights as a freelance writer and fashion connoisseur. Her expertise is in men’s fashion, and she is a Mens’ fashion columnist.
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